What Else Matters Beside Customer Money ?!!!
What else matters, some will suggest having an effective long term relationship, others will say positive customer feedback, Positive word of mouth, customer satisfaction etc etc but in my opinion most important of all these things, that matters; is essential customer data or ECD.
By essential customer data I mean the data that
helps you to effectively connect, contact, link with your potential/retained
customers. Such customer data may include your customer name, email, contact
number, mailing address, gender, age, birthday, items/services of interest (to
customers).
Such data is essential in developing and maintaining
effective relationship, getting positive customer feedback, getting positive word out, achieving customer satisfaction. In a nutshell such
customer data is like a medium between your products/services and your
potential/retained customers.
A medium that connects your product/service with your potential client/customer in a manner that results in positive outcomes for both parties.
A medium that connects your product/service with your potential client/customer in a manner that results in positive outcomes for both parties.
In other words all your phone calls, emails, texts,
conversations are useless unless you know who you are dealing with, why do they
buy specific products, what are their needs, age, income level etc etc.
Unless you don’t know who you are dealing with, you won’t
be able to do "business" effectively.
Some Benefits of Having Essential Customer Data
2. You can inform them, contact them as soon as new stock hit your store, your outlet etc thus getting the word out about your new stock as soon as it hit the store, definitely an early mover advantage from retailer/whole-seller perspective to target a specific market segment effectively.
3. You can connect with them on personal and more “deeper” level during different festivals, fairs, holidays etc by making them feel not just customers but more than that, likewise you can promote your sales, inform them about various discounts offers, products/services relevant to the festivals, fairs, holidays etc.
4. Similarly you can promote new products/services by connecting with your potential/retained customers by utilizing the essential customer data.
Okay Now Tell Me How to Get that Essential Customer Data ?!!
That’s way too easy!
Yes way too easy!, all you got to do is to utilize
any single method of the following four methods in a given situation, each
method or approach can be used for a specific situation. All these four methods
cover almost any situation, thus what you need to do is to analyze the
situation and utilize a specific method to collect the ECD.
(Remember: These methods aren’t the only
methods, you can identify and develop many more)
Method 1: Via invoice
This method can work effectively with products that
come with warranties/guarantees, so if you are dealing in products that offer warranties/guarantees then you need to use this method to get the ECD.
What you need is to make an invoice that requires
your customers to provide ECD, in other words the bill should demand ECD as prerequisite
to avail warranties/guarantees etc.
Method 2: Targeting the Potential Customer
It is obvious that all customers won’t buy your
product/service, so in case of products/services with warranties/guarantees you
will need to go an extra mile, that is giving them demos, presentations, relevant
information etc and after entertaining sufficiently, you have to convince
him/her to leave ECD on comment card,
forms etc.
Method 3: Enticing
This method can be used for products that do not
carry any warranties/guarantees, what you need here is to entice, lure your
customer to give you ECD like for instance telling him/her that your company,
business carries out lucky draws on such and such basis where the winners will
get gift hampers, specific deals, discounts, services etc.
In a nutshell first entice/lure your customer then
set ECD as prerequisite for availing any such offer, benefit etc.
Method 4: Reminders
Likewise the guarantee/warrantee products service
there would be some customers who won’t buy your products/services (non
guarantee/warrantee) at that very moment but will have future plans, to buy
them later on.
In such cases you need to ask such customers to give
you ECD so that you can give them reminders for discounts, sales, new stock,
new variety etc. Most of the time (if asked politely) potential customers won’t
hesitate to provide you the ECD.
That’s it, over to you guys, let’s talk and see what
else, method, approach would make collection of ECD more effective, comment box
is down below!
You may also like to read Customer Data: Let the Customers become the Managers
You may also like to read Customer Data: Let the Customers become the Managers
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TAGS Business Profitability Customers/Consumers Editor Choice Marketing Skills Organization Small Business Smart Decision Making Strategies Target Market Research
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