How to start business in Pakistan with low investment ?
G app he ka
intezaar ta! ;-)
So you are
probably here because your job sucks or you don’t have one that would suck or
you don’t think you are job material or maybe you are doing job and it doesn’t
sucks rather you have been saving little money and now you are thinking, how to invest
it in a good business that will yield healthy return on investment.
Keep in mind
bro/sis, low investment means low returns on investment so just don’t think
that without investing money you would be able to gain millions … yeah you can
gain something around 20-40% in net profits with your investment but nothing
more than that.
Now when it
comes to starting a business with little or small investment, you need to
consider the following things before you throw down your hard earned little
money in and see nothing coming in the end!
12 Key Things to Consider While Starting Business with Low Investment in Pakistan!
Be an Expert or Take an Expert Help
With that
little money you can’t afford, take much risk, even little risk can take your whole
investment to the drain, so what you need is to be an Expert in a given business
niche, by Expert I mean having at least 4-5 years experience in that niche, in
case you have no idea, then you should take help from the Experts who have at
least that much experience.
Fact: Malcolm
Gladwell in his book Outliers talked about needing 10,000 hours (that is
almost 4 years based on 9-5 routine) to be an expert in your profession
regardless of that profession.[1]
Conduct a Thorough Market Survey
This means you need to really make sure that what you are
investing your money into, worth it, again you can take an Expert help if you
think you are “stupid” 😉 when it comes to market surveys, research, product/service demand and all that.
Patience is Key
Yep, you heard it right! Just because you have invested some
money doesn’t mean you will get a healthy return overnight, chars
bhang ka business kar lo phir 😈, you really need to have patience, perseverance!
Hire a Superb Sales Team
Efficient and effective sales team is the blood line of your
business, it really, really matters for startups to have superb sales team, now
in case you are wondering, how am I supposed to hire expert sales guys when I
can’t give them the salaries they demand, well here is an article that can help you exactly with that, How to hire Experienced Sales Staff that Won’t quit ever!
Advertise!
Make those one page brochures and advertise your business
with them by handing those brochures out to your target market, this is really
important, it will cost you around 15 thousand rupees but it really worth, if
you don’t know how important brochures, pamphlets can be for a small business,
read this article Small Business &Print Advertising: Is it worth it ?!!
To get the word out you must advertise and obviously you can’t
do that on tv, radio, internet, the most effective and cheapest way is using
brochures/pamphlets.
In case you are not sure if advertising really works, then
read this little piece Does Advertising actually works? If so! How exactly ?!!
And in case you want a really awesome marketing strategy for
your business then read the best marketing strategy for your small business.
Give your business: efforts + time
This is really important, if you just throw in money in hope
to earn something then that will never happen, you have to put in your efforts
in it, you have to give time to it, in fact in early days you may need to give
at least 10-14 hours per day.
By efforts I mean learning basic finance to keep eye on your
business financial aspects, learning a bit about marketing to make your new
brand stand out among the clutter and learning about human resources, making
relationships with suppliers, target buyers etc.
If you think you are not strong in one of these things, have
fears then this in depth article will help you in overcoming all those fears I want to start a business but I have fears!
Quality + Price
When you start with a new brand you have several strategies
available to you to capture market, to penetrate, to achieve growth, to improve
brand awareness, exposure, trust.
But in low investment startup case you have just one
strategy available to you, that is to get into the market with reasonably well
quality but with low price, trust me if you go high price with a quality that sucks then it will be really hard for you to survive
and thrive, you won’t be able
to sell anything at all.
Low price will help you in getting a healthy foothold in the market,
capturing market and high quality will help you in gaining customer, market trust, so
once you achieve that, you can then go for high prices, it may take anywhere
from 8 months to 2 years to gain reasonable market share and high customer
trust.
Be Creative!
Since it is more likely rather obvious that you will go for
a business that is already run by thousands in Pakistan, what you need is
creativity, to make your brand, your product, your offer stand out among this
immense clutter.
Just try to think and do outside the box whenever possible!
Relationships are Key
Yep, that is true! If you have good relationship with your
supplier he/she might supply you things on credit for good length of time, on
good terms, if you have better relationships with your target buyers like
wholesalers, retailers, they will run an extra mile for you because you care
for them and so they care for you!
Relationships are vital but like many things in business, it
takes time to have, to develop relationships in the market, so patience, perseverance is
key!
Always Keep Some Money Safe!
All businesses by their very nature are unpredictable, you
may think you don’t need money at one hour and you will be dying to get some
money the next hour, so it is better to always have good amount of money kept
safe just in case…
Avoid Nepotism/Favoritism
It is one of the ugly aspects of Pakistan business culture to hire people who are relatives,
friends into your business and then you realize that such people are harming
your business, your relationships, are not capable enough to do conduct their
job related responsibilities efficiently and effectively.
Therefore avoid it, avoid it so that you and your business
may not suffer, be serious about merit, individual capability, experience,
education etc when hiring!
And Keep a regular Check
Keep a check on
1. your finance and accounts,
2. your human resource,
3. your market environment,
4. your customer service,
5. your overall business management team
6. your marketing aspect, brand building aspect
7. your products/services quality, price, customer response etc
Keep check on all aspects of your business and take
corrective measures whenever and wherever necessary!
Well as you can see I provide practical, actionable insights on small business management, marketing, HR, Finance that can help you in becoming an Expert in small business, marketing, can help your business achieving the desired success.
So if you want all of that, if you want to learn the whole trade along with all its tricks, want to achieve immense success as an Entrepreneur then subscribe to my website and you will get all the practical, cool actionable ideas right into your inbox! without any charges, absolutely for free!
So if you want all of that, if you want to learn the whole trade along with all its tricks, want to achieve immense success as an Entrepreneur then subscribe to my website and you will get all the practical, cool actionable ideas right into your inbox! without any charges, absolutely for free!
Over to you guys! ;)
References:
1. Gladwell.Com
TAGS Business Ideas Pakistan Business in Pakistan Startup Pakistan
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