10 Small Business Marketing Gurus You Shouldn’t Ignore!
In the following article I have included some really well
known small business marketing gurus that have done some really amazing stuff
in their entrepreneurial careers (highlighted
under notable achievements) which will help you to see their worth, making
them credible enough to be considered as the go to guys when it comes to your
small business marketing in specific and any other aspect of small business in
general.
I believe to learn from these Gurus one need to either meet
them in person and ask them about their specific business situation, which is
not possible for most of you or to read what they say about small business,
from starting a small business,
startups to initial product/service design to easy product manufacturing, to healthy and constant ROI in the long
run, to marketing, branding, promotion, making your brand stand out in the gargantuan
clutter etc.
And for that reason I am going to provide books written by
these Gurus from which you can learn, get ahead of your competition, achieve
that desired success without much effort but reading and implementing what they
said in these awesome books.
Remember, although rankings in by various prestigious
journals do indicate the real value in a given book, like if a book is ranked
as the best seller in New York Time or Wall Street Journal, that would indicate
it’s really a valuable book for Entrepreneurs.
Still I have provided rankings from other sources like
Amazon, Goodreads, Barnes & Nobles, rankings from these places tend to be
fluid, like a book would rank first in one category and 10th in
other category and no rank at all in some categories, still that doesn’t mean
the book doesn’t worth it.
In my very very humble opinion, consider the notable
achievement part when considering to read a particular Guru work in small
business marketing and their achievements are guarantee that in their books you
will find something that will really get your business flying not only in
marketing but in all other aspects too.
Lastly give a close attention to notable achievement part of
each Guru to really see their real worth.
10 Well known Small Business Marketing Gurus!
Gary Vaynerchuk
Notable Achievements:
- Turned a 3 million dollar business into 60 million dollar business in just five years.
- Founder of Vaynermedia, a social media focused digital agency, that grossed $40 million in revenue in 2014
Books by
this Small Business Marketing Guru that you must read!
Book
Title
|
Ranking
on Amazon
|
Ranking
on New York Times Hardcover
|
Ranking
on Wall Street Journal
|
Goodreads
Rating
|
Barnes
& Noble Rating
|
Crush It, Why Now is the Time to Cash in on your
Passion (2009)
|
#1 on best seller list
|
#2 in best seller list
|
#7 in best seller list
|
3.8/5
|
3.9/5
|
The Thank You Economy (2011)
|
n/a
|
#2
|
n/a
|
3.5/5
|
4.1/5
|
Jab, Jab, Jab Right Hook
|
#3
|
#4
|
#1
|
4.1/5
|
4.3/5
|
Daymond John
Notable Achievements:
- Turned a $40 hat manufacturing business idea into a $6 billion dollar company.
- Invested about $7650000 in the famous American Reality television Series (about startup ideas) Shark Tank projects.
Books by this Guru
Book
Title
|
Ranking
on Amazon
|
Ranking
on New York Times Hardcover
|
Ranking
on Wall Street Journal
|
Goodreads
Rating
|
Barnes
& Noble Rating
|
The Power of Broke: How Empty
Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest
Competitive Advantage (2016)
|
#2
|
n/a
|
n/a
|
4.1/5
|
4/5
|
The Brand Within
|
n/a
|
n/a
|
n/a
|
3.8/5
|
3.5/5
|
Display of Power: How FUBU Changed a World of Fashion, Branding and
Lifestyle
|
n/a
|
n/a
|
n/a
|
3.8/5
|
3.6/5
|
Josh Altman
Notable Achievements:
- Ranked as the top 25 realtor in the whole USA by different media outlets including the wall street journal, for having achieved over a billion dollars in sales.
- Sold an ocean dive condo for $10.5 million, recorded as the highest sale in the history of Santa Monica for a condo.
- Earned over one million in profit by flipping just one property.
Book by this
Guru that you shouldn’t miss!
Book
Title
|
Ranking
on Amazon
|
Ranking
on New York Times Hardcover
|
Ranking
on Wall Street Journal
|
Goodreads
Rating
|
Barnes
& Noble Rating
|
It's Your Move: My Million Dollar Method for Taking Risks with
Confidence and Succeeding at Work and Life
|
#27
|
n/a
|
#2 in Hardcover “Business” category
|
3.8/5
|
4/5
|
Bob Lotich
Notable Achievements:
- Email Marketing list of over 50K subscribers.
- 23 million visitors to his blog, 2007-2016
Books by Bob
Lotich you must read
Book
Title
|
Ranking
on Amazon
|
Ranking
on New York Times Hardcover
|
Ranking
on Wall Street Journal
|
Goodreads
Rating
|
Barnes
& Noble Rating
|
How To Make Money Blogging: How I Replaced My Day Job With My Blog
|
#1
|
n/a
|
n/a
|
3.6/5
|
5/5
|
How to Save Money: A 21-Day Challenge to Save $500/month
|
n/a
|
n/a
|
n/a
|
3.3/5
|
n/a
|
Gabriel Weinberg
Notable Achievements:
- Founder of duckduckgo search engine, that had over 3 billion searches in 2015.
- Duckduckgo jumped from 30,000 daily searches to 9 million a day, in just about 5 years.
Book by
Gabriel Weinberg you should check out
Book
Title
|
Ranking
on Amazon
|
Ranking
on New York Times Hardcover
|
Ranking
on Wall Street Journal
|
Goodreads
Rating
|
Audio
Books Rating
|
Traction: How Any Startup Can Achieve Explosive Customer Growth
|
#11
|
n/a
|
n/a
|
4.2/5
|
4.5/5
|
Jay Conrad Levinson
Notable Achievements:
- Author of the best selling marketing in history “Guerilla Marketing”.
- His books on guerilla marketing are taught in over 40 languages around the world and are required reading in many MBA’s program offered by prestigious universities around the globe.
- He is also author of 25 plus business books.
Some really
cool books by this Guru g are
Book
Title
|
Ranking
on Amazon
|
Ranking
on New York Times Hardcover
|
Ranking
on Wall Street Journal
|
Goodreads
Rating
|
Barnes
& Noble Rating
|
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big
Profits from Your Small Business
|
#17
|
n/a
|
n/a
|
3.9/5
|
3.5/5
|
John Ruhlin
Notable Achievements:
- John’s unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company by the time he was 23 (out of 1.5 Million reps).
An
interesting book by John Ruhlin
Book
Title
|
Ranking
on Amazon
|
Ranking
on New York Times Hardcover
|
Ranking
on Wall Street Journal
|
Goodreads
Rating
|
Barnes
& Noble Rating
|
Giftology: The Art & Science Of Using Gifts To Cut Through The
Noise, Increase Referrals, And Strengthen Retention
|
#18
|
n/a
|
n/a
|
4.2/5
|
n/a
|
Stephen Key
Notable Achievements:
- Innovator of 20 plus products, with really healthy ROI
- Got 13 plus industry awards for innovation
- Innovator of famous “Spinformation label” & “Hotpicks”
A must read
book by Stephen Key especially for those who are looking for new ideas or want
to turn their present product/service ideas into a super healthy small
business.
Book
Title
|
Ranking
on Amazon
|
Ranking
on New York Times Hardcover
|
Ranking
on Wall Street Journal
|
Goodreads
Rating
|
Barnes
& Noble Rating
|
One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into
a Licensing Goldmine While Letting Others Do the Work
|
#20
|
n/a
|
n/a
|
3.8/5
|
4.8/5
|
Perry Marshall
Notable Achievements:
- One of the most expensive and sought-after business consultant on the entire planet.
- Have clients from over 300 hundred different industries.
- His Google Adwords books resulted in an industry, valued over $100 billion.
- Author of world most famous book on Google advertising.
Books that
you should read, by this Guru
Book
Title
|
Ranking
on Amazon
|
Ranking
on New York Times Hardcover
|
Ranking
on Wall Street Journal
|
Goodreads
Rating
|
Barnes
& Noble Rating
|
80/20 Sales and Marketing: The Definitive Guide to Working Less and
Making More (August 2013)
|
#24
|
n/a
|
n/a
|
4.2/5
|
5/5
|
Ultimate Guide to Google AdWords: How to Access 100 Million People in
10 Minutes (Ultimate Series) 4th ed. Edition
|
4.5/5 rating on Amazon
|
n/a
|
n/a
|
4/5
|
5/5
|
Ultimate Guide to Facebook Advertising: How to Access 1 Billion
Potential Customers in 10 Minutes (Ultimate Series) 2nd Edition
|
4.5/5 rating on Amazon
|
n/a
|
n/a
|
4/5
|
5/5
|
Marty Neumeier
Notable Achievements:
- Author of a book “ZAG” named one of the "top hundred business books of all time"
- Author of a book “The Brand Gap” considered as foundational text on modern brand building.
- His clients include Google, HP, Adobe, Apple Inc, Microsoft etc mainly helping them achieving their brand and culture goals.
Some awesome, practical books by this Guru G are!
Book
Title
|
Rating
on Amazon
|
Ranking
on New York Times Hardcover
|
Ranking
on Wall Street Journal
|
Goodreads
Rating
|
Barnes
& Noble Rating
|
The Brand Gap: How to Bridge the Distance Between Business Strategy
and Design
|
4.5/5
|
n/a
|
n/a
|
4/5
|
5/5
|
Zag: The Number One Strategy of High-Performance Brands 1st Edition
|
4.5/5
|
n/a
|
n/a
|
4/5
|
5/5
|
That’s it, 2021 is about start, so
how about you pledge to these Gurus, to read and practically implement their
tips, tactics, strategies and see if they make any difference.
Though I am absolutely sure they will.
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TAGS Business Tips Editor Choice Marketing Marketing Guru Marketing Skills Marketing Strategy Small Business Small Business Guru Small Business Success
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