Launch Retail Business In Pakistan Now (Practical Tips)
In this super cool article
you will learn about the factors you need to consider prior to launching
retail business in Pakistan along with that you will also learn how to manage
the whole retail thing effectively.
Note: Present Jan 2017, One gram gold value equals to 4811 Pakistani rupees, since gold value remains stable while currency value fluctuate thus we see hike/dip in gold price, therefore I will provide estimate of each business ideas in gold too, which will make estimates of this article valid even 100 years from now.
Also last time I shared some really cool business ideas for Pakistani market, you can check that one too for more super cool ideas and have shared many other
posts too.
Let’s first talk about Return on Investment (ROI) in retail,
the most important factor you need to consider while going for retail business
in any given niche in Pakistan.
Retail Business & ROI
When it comes to ROI in retailing, it depends on many things,
primarily on products/services nature, location, investment, product, service
demand & target market type, branding of the outlet, competition etc.
For instance there is quite healthy ROI in medicine business
in Pakistan, you can earn from 20% to 70% per rupee invested, then there is
normal retail business, where you sell day to day normal stuff (ROI here varies
between 15%-40%), then there is garment sector, which too has tremendous ROI,
normally varies between 15%-60%.
Running normal rotti making tandoor can also yield some
healthy result, although it depends on location, competition in that area and
demand.
In a nutshell if you want to calculate how much you will earn
per rupee in a given retail business you should consider and think over the following factors.
Six Factors to Consider While Launching Retail Business
- Products/Service Nature
- Location
- Level of Investment you are planning to do
- Demand & Target Market Type
- Branding of the Outlet
- Competition
Let me give you an example on how to consider these factors.
For instance I am offering fresh fruits & vegetables, the nature of such products/services is, they are perishable items, you
can’t store them for indefinite period of time, even if you want to, you can
preserve them for a limited amount of time.
I hope I am not getting you bored with this a bit formal way
of writing here, if I do, if you are! take a break, do some stupid facebook and then
get back to the rest of article after sometime ;p, because its really important that you give full concentration
to the whole thing, to understand it clearly.
Okay let’s get back to the topic
So storing fruit & vegs will require you to have something
that look like a big fridge or you may not need fridge at all, why?
Maybe you are in such a location, where climate is
naturally fridge like… ;p, so you see location do plays a key role, location is
also important for many other reasons, one is even if you are retailing great
products/services with awesome market demand you won’t be able to sell it if
your location is far away from your target market.
Making big retail (means huge investment) store with awesome products/services at
great location will yield healthy ROI, level of investment plays a key role
in success of any business, not just retail business.
You need money, paisa to buy stuff at lower prices in bulk,
to fill up your retail outlet with all needed products, services and most
importantly to brand your outlet, to make it standout in the crowd (crowd here refers
to your competitors).
Besides you must have heard money makes money, paisa paisay ko khenchta hey!
The more you invest the more products/services you will be
able to offer at your retail and hence the more opportunities you will have to
make sales and thus healthy ROI in the end.
Coming to demand and target market type, I believe these two
factors play a really damnn important role in success of any business.
If people love fruits & vegetables, want to eat it but
can’t buy it, which means although your product is desired by many but your
target market type is one with low purchasing power and so they can’t buy your
stuff.
That means your business will be doomed to fail if you launch
your business in hope of targeting such market.
So it’s important that you are clear about demand of your
retail niche and also the purchasing power, spending habits etc of the target
market.
Now even if you have awesome products/services for retail
with super cool location and big money to invest in along with all that, you see
crazy demand for the whole stuff with healthy purchasing, spending habits of
your target, you can still make little to no profit because you haven’t done
proper branding of your retail outlet.
Branding is necessary, if you fail in effectively branding your business, you will fail to make some healthy profits, yes you may achieve average, normal ROI but nothing more than that.
I have written extensively on business branding, marketing,
advertising, you can learn some practical stuff from there to make your brand
stand out in the crowd consequently making pretty cool ROI in the process.
Finally if everything is in desired state (from factor 1-5)
but there is one thing, that is there is immense competition in that business
niche, then it is obvious that it will be hard or really depending on
competition level to achieve desired ROI.
The need for branding your outlet becomes even more important
in face of immense competition because that’s probably the only way to make
your brand stand out to make some serious sales continuously.
Bore to nahi hogaye nah ?!! agr howy
ho toh niklo is page se abi … ;p
Okay jokes apart here is ROI for different retail businesses
in Pakistan
Here is a little list of different retail businesses with ROI
etc
This list has been made after visiting each retail business
type and collecting relevant data.
S.No
|
Business Type
|
% Return on Investment (ROI)
|
Business Model Type
|
Minimum Sales Required (monthly) Pkr to earn healthy ROI
|
1
|
Medicine
|
20-70% profit per 1 rupee
|
Retail
|
1 Lac-4 Lac (20 to 80 grams in gold)
|
2
|
Poultry
|
30-45% profit per 1 rupee
|
Retail
|
50K-75K (10-15 grams in gold)
|
3
|
Telecommunication
|
5-10% profit per 1 rupee
|
Retail
|
20K-150K (4-30 grams in gold)
|
4
|
Cloth Business
|
15-30% profit per 1 rupee
|
Retail
|
90K-8 Lac (18-166 grams in gold)
|
5
|
Massage Furniture
|
35-60% profit per 1 rupee
|
Retail
|
2 Lac - 15 Lac (41-103 grams in gold)
|
6
|
Furniture
|
15-45% profit per 1 rupee
|
Retail
|
50K- 325K (10-67 grams in gold)
|
7
|
Cone Ice cream
|
35-60% profit per 1 rupee
|
Retail
|
20K-40 K (4-8 grams in gold)
|
8
|
Tutoring (Location Based)
|
25-35% profit per 1 rupee
|
n/a
|
35K-110K (7-22 grams in gold)
|
9
|
Chicken Biryani Spot
|
40-65% profit per 1 rupee
|
Retail
|
95K-130K (19-27 grams in gold)
|
10
|
General Store
|
20%-60% profit per 1 ruppee
|
Retail
|
80K-150K (16-31 grams in gold)
|
Now let’s talk about launching and managing a retail outlet
Launching & Managing Retail Outlet
Well my honest suggestion would be, before getting into type
of retail business spend at-least couple of months with those who are already
involved in that type of business for years (at least 5 years), which means they will be experts.
Research shows that to become an Expert in a given field you need to spend at least 10,000 hours [1] which is 4 years, if you work for eight hours a day, six days a week.
Once you connect with such people for couple of months, you
will have some sense of almost all tricks of the trade and thus you will know how to manage
supplies, how to deal with suppliers, what terms and conditions, how to manage
the inside affairs of your business like looking after stock in the outlet,
keeping check on cash flows, on sales etc.
This is really important to do.
Once you spend that much time, you will not only be mentally ready but capacity wise too, to successfully launch the given retail business.
Coming to managing retail business, you will need one guy at minimum
to handle customers while you being managing the whole thing while at the same
time keeping check on the guy and on the cash.
Having a little computer with sales software will go a pretty
long way in helping you not only keep check on your cash but also calculating
your daily, weekly, monthly expenses, profits etc and thus you will be able to know where your
business is heading and what you should do about it.
In case you want to learn in detail how to manage each and
every aspect of any business, from launching to managing day to day affairs
then here is a must read for you: How to Launch & Manage a Business ?!
Over to you guys, for more practical, actionable tips,
suggestions, help don’t forget to subscribe to this not so boring website.
TAGS Business Ideas Pakistan Business in Pakistan Startup Pakistan
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