Consumer Facts: 25 Surprising Statistics About American Consumers
Here are some really interesting facts about American consumers that I believe any small medium business owner would love to know!
Consumer Facts: 25 Statistics About American Consumer
91% & Customer Service Fact# 1
91% of American customers take customer service quality into consideration before deciding to do business with any brand, company (1).
Excellent Customer Service Fact# 2
Almost 70% American customers/consumers are willing to spent more
(13%) with brands, businesses that provides excellent customer service (2).
51% American Consumers Switched Fact# 3
51% of U.S. consumers switched service providers in
the past year due to poor customer service experiences (3).
Great Service Experience Fact# 4
80% of American customers are more likely to give
repeat business to businesses, brands that delivers great service experience (1).
Better Service Experience Fact# 5
Three in five Americans (59%) would try a new brand
or company for a better service experience (4).
You may also like 44 Interesting Facts about advertising (in America)
You may also like 44 Interesting Facts about advertising (in America)
Repeat Customer Spending Fact# 6
Repeat customer in America spends 67% more (5).
No Repeat Business Fact# 7
While 52% do not give repeat business
to businesses that fails to deliver great customer experience (1).
U.S Customers & Complaints Fact# 8
In case of
complaints, 70% of your customers will do business with you if you resolve their
complaints successfully (6).
U.S Customers & Online Shopping Fact# 9
When purchasing online, 81% of visitors expect help
within five minutes (7).
U.S Customer & Online Spending Fact# 10
60% of U.S customers are more likely to buy from
website that offers live chat (7).
You may also like 21 Surprising facts about Small Businesses in America
You may also like 21 Surprising facts about Small Businesses in America
U.S Customer & Dissatisfaction Fact# 11
96% of dissatisfied customers never report about
their dissatisfaction (8).
64 to 74% of U.S. Customers Fact#12
According to a study, 64 to 74% of U.S. customers pointed out the following reasons that resulted in their dissatisfaction (9).
1. Poor product/service quality
2. Irrelevant information
3. Being responded late/delays
4. To contact or interact multiple times
10 Most Hated Companies in America (2014) (10) Fact# 13
Hated by its customers, employees, investors,
stakeholders.
2. Abercrombie & Fitch
3. Electronic Arts
4. Sears Holdings
5. DISH Network
6. Wal-mart
7. JPMorgan Chase
8. Lululemon
9. BlackBerry
10. JCPenney
10 Companies with worst American Customer Satisfaction Index (2014) (11) Fact# 14
AT&T Mobility rated
68/100
LinkedIn rated 67/100
Facebook rated 67/100
American airlines rated
66/100
AT&T (U-Verse) rated 65/100
Cox Communications rated
64/100
Charter Communications rated
60/100
United Airlines rated 60/100
Comcast rated 57/100
Time Warner Cable
[Internet Service Providers] rated 54/100
10 Companies with great American Customer Satisfaction Index (2014) (11) Fact# 15
H.J Heinz rated 87/100
Mercedez Benz (Daimler)
rated 86/100
Hershey rated 86/100
Subaru rated 85/100
Nestle rated 85/100
General Mills rated 85/100
Mars rated 85/100
Colorox rated 85/100
Quaker (Pepsi Co) rated
85/100
Kraft rated 84/100
6-7 Times More Fact# 16
In America it cost 6 to 7 times more to gain new
customer than to retain existing one (12).
Top Five Fact# 17
Top five best selling products in America, in
other words top five products bought by American customers are (13)
1. iphone
(Revenue $80.5 billion, Market Share 20.9%)
2. Marlboro (Revenue $19.0 billion, Market Share 42.6%)
3. Coca-Cola (Revenue $14.3 billion, Market Share 41.9%)
4. Enfamil (Revenue $2.3 billion, Market Share 15.1%)
5. Monster (Revenue $1.9 billion, Market Share 37.2%)
2. Marlboro (Revenue $19.0 billion, Market Share 42.6%)
3. Coca-Cola (Revenue $14.3 billion, Market Share 41.9%)
4. Enfamil (Revenue $2.3 billion, Market Share 15.1%)
5. Monster (Revenue $1.9 billion, Market Share 37.2%)
Average Monthly Spending Fact# 18
On average an American customer spends $2679 a month
(14).
Confidence in Big & Small Business (15) Fact# 19
American
Consumer confidence (Great deal/Quite a lot) in
|
Small Business
|
Big Business
|
62%
|
21%
|
Cost of Bad Customer Service in U.S Fact# 20
Whopping $84 billion per year (16).
30.8 Potential Work Hours Fact# 21
According to a study Americans spend 30.8 potential
work hours a year waiting for customer service representative to respond, that
is equal to $750 cost sustained by
average American a year, that is around $108 billion annually (taking total American
customers) (17).
American Female Consumer & $7 Trillion Fact# 22
American women spend about $7 trillion annually…Over
half of the U.S. GDP (18).
2.5 Billion Fact# 23
There are over 2.5 billion loyalty program
memberships in the U.S (19).
61% Fact# 24
61% American consumer’s jump ships from one brand to
another due to price (20).
Loyalty Fun fact# 25
Five things Americans are most loyal to (21).
1.
Pets the own (71%)
2. Bands they love (69%)
3. Sports teams they love (66%)
4. Church (55%)
5. University/school/college they attended (49%)
2. Bands they love (69%)
3. Sports teams they love (66%)
4. Church (55%)
5. University/school/college they attended (49%)
That’s it, over to you guys!
Don't forget to subscribe!
Don't forget to subscribe!
Please share it if you liked it, sharing is caring! Thanks! :)
You may also like 30 Solid facts, actionable insights on Sales
References:
1. http://about.americanexpress.com/news/pr/2010/barometer.aspx
2. http://www.businesswire.com/news/home/20110503005753/en/Good-Service-Good-Business-American-Consumers-Spend#.VGX9GcnifIU
3. http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Global-Consumer-Pulse-Research-Study-2013-Key-Findings.pdf
4. http://about.americanexpress.com/news/pr/2011/csbar.aspx
5. http://www.bain.com/Images/Value_online_customer_loyalty_you_capture.pdf
6. http://blogs.salesforce.com/company/2013/07/bad-customer-service.html
7. http://pr.liveperson.com/index.php?s=43&item=371
8. http://www.1stfinancialtraining.com/Newsletters/trainerstoolkit1Q2009.pdf
9. http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Global-Consumer-Pulse-Research-Study-2013-Key-Findings.pdf
10. http://247wallst.com/special-report/2014/01/10/the-10-most-hated-companies-in-america-3/
11. http://www.theacsi.org/index.php?option=com_content&view=article&id=149&catid=&Itemid=214&c=all&sort=Y2014
12. White House Office of Consumer Affairs
13. http://www.dailyfinance.com/2013/05/09/most-profitable-products-brands/
14. http://www.statista.com/statistics/205241/us-self-reported-consumer-spending-by-month/
15. http://www.gallup.com/poll/1597/Confidence-Institutions.aspx#3
16. http://blogs.salesforce.com/company/2013/07/bad-customer-service.html
17. http://ir.clicksoftware.com/mobile.view?c=122672&v=203&d=1&id=1947646
18. Nielsen/NetRatings, 3/18/04
19. Colloquy Customer Loyalty Census
20. http://www.nielsen.com/us/en/insights/news/2013/the-price-is-right-incentives-that-stimulate-switching-behavior.html
21. http://loyalty.fanxchange.com/?p=893
2. http://www.businesswire.com/news/home/20110503005753/en/Good-Service-Good-Business-American-Consumers-Spend#.VGX9GcnifIU
3. http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Global-Consumer-Pulse-Research-Study-2013-Key-Findings.pdf
4. http://about.americanexpress.com/news/pr/2011/csbar.aspx
5. http://www.bain.com/Images/Value_online_customer_loyalty_you_capture.pdf
6. http://blogs.salesforce.com/company/2013/07/bad-customer-service.html
7. http://pr.liveperson.com/index.php?s=43&item=371
8. http://www.1stfinancialtraining.com/Newsletters/trainerstoolkit1Q2009.pdf
9. http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Global-Consumer-Pulse-Research-Study-2013-Key-Findings.pdf
10. http://247wallst.com/special-report/2014/01/10/the-10-most-hated-companies-in-america-3/
11. http://www.theacsi.org/index.php?option=com_content&view=article&id=149&catid=&Itemid=214&c=all&sort=Y2014
12. White House Office of Consumer Affairs
13. http://www.dailyfinance.com/2013/05/09/most-profitable-products-brands/
14. http://www.statista.com/statistics/205241/us-self-reported-consumer-spending-by-month/
15. http://www.gallup.com/poll/1597/Confidence-Institutions.aspx#3
16. http://blogs.salesforce.com/company/2013/07/bad-customer-service.html
17. http://ir.clicksoftware.com/mobile.view?c=122672&v=203&d=1&id=1947646
18. Nielsen/NetRatings, 3/18/04
19. Colloquy Customer Loyalty Census
20. http://www.nielsen.com/us/en/insights/news/2013/the-price-is-right-incentives-that-stimulate-switching-behavior.html
21. http://loyalty.fanxchange.com/?p=893
TAGS Customers/Consumers Editor Choice Facts & Statistics Market Research Organization Retail business Small Business
No comments:
Post a Comment